Putting nature and the protection of culture and heritage first is a priority for forward-thinking leaders in hospitality and tourism development.
[ZAPRwire, Thu Apr 08 2021] As the tourism world slowly revives, 'Reset Tourism Sustainably' has been created to support a global call to review and reset how we travel.
- Where we stay;
- What we invest in;
- What experiences we enjoy and deliver.
Hospitality and tourism choices can affect, and at times destroy, the natural and beautiful destinations, and authentic cultural heritage that we travel to see. But, we have a responsibility to protect our natural world and heritage resources for future generations.
"Tourism generates 10 percent of global GDP and creates one in ten jobs internationally," said Nicki Page, Founder, TLC Global. "The impact of Covid-19 was a shocking tsunami to the industry, as nearly 200 million of us lost our livelihoods. But as we slowly open up, start to travel, and enjoy each other's wonderful and beautiful resources, we must not simply settle back into old and familiar ways. "
"We need to embrace a new spirit and thinking as we move forward. If, as business we don't, and if as tourism Ministers and Government we don't; then future guests like Generation Z, and other conscious, responsible travellers, will stay away and choose other sustainably delivered services in sustainably managed countries."
The RESET event, will be an opportunity to discuss and review new paradigms and evidenced-based outcomes, that demonstrate how sustainability is not just a responsible way to change and grow our industry, but an economically sensible one as well. The event will involve talks with some of the leading international leaders in hospitality and tourism to ask how they are leading the new zeitgeist of travel, tourism, and destination development.
The event will demonstrate how operators can take responsibility, and how guests can contribute positively, to reducing the global crisis whilst still travelling, exploring, learning, and enjoying our wonderful world.
"Our analysis of the hospitality industry across, food and beverage, hotels and air travel. Provided good evidence to demonstrate that a hotel or destination both improved its brand reputation, and revenue, as customers are willing to pay a sustainability premium when associated with a credible sustainability position. Also that High Value, Luxury and Premium brands are increasingly required to have sustainability featured as a standard service offer," said Leo Downer, Founder, TLC Harmony Sustainable Tourism.
Participants from UNWTO; Ministers of Tourism; specialists in Sustainability, Hotels operation and Development; will be joining us as we set out a roadmap towards tourism that is Good for you, the Planet and Prosperity.
To register for RESET in Tourism go to: www.TLCHarmony.com
Partners or media wanting to join the journey please contact:
1. Tourism Impacts on GDP, Employment and Climate
- Tourism accounts for one in ten jobs globally
- Tourism accounts for 10.1% 0f global GDP (source World Travel and Tourism Council - WTTC).
- Tourism accounts for around 8 percent of global greenhouse gas emissions, (Nature Climate Change Journal)
- The tourism industry stands to significantly lose over the long term due to changing climate, loss of habitat and biodiversity.
2. Customers Say they are Worried about Climate Change and Nature
There is a significant body of evidence that identifies Climate Change and the Environment as key concerns for customers of hotels and hospitality.
- The European Travel Commission reports that Generation Z views Climate change as one of the most pressing concerns
- The World Economic Forum, 2020, reports that 86% of 21,00 global respondents want a more equitable and sustainable world.
- Ipsos-Mori, 2020, survey of 20,500 global respondents said that Climate change is the most pressing environmental issue, followed by air pollution, waste deforestation.
- The travel business, such as Booking.com, ABTA, AIG; are saying their customers want holidays and destinations to do no harm to the environment, and to benefit the local communities they are visiting.
3. People are more willing to Pay for Sustainability
"Out of 30,000 respondents across 60 countries 66% of respondents said they are willing to pay more for sustainable goods" (Nielson Global Survey of Corporate Social Responsibility and Sustainability)
Age matters - Our Future Customer
Millennials are the most willing to pay extra for sustainable offerings - almost three-out-of-four respondents (73%) in 2015, up from approximately half in 2014. With Gen Z coming close thereafter.
Those earning at or below $20,000 are 5% less willing than those with incomes greater than $50,000 to pay more for products and services that come from companies committed to positive social and environmental impact.
Trust of the brand to deliver sustainability solutions influenced purchasing for nearly two-of-three (62%) consumers globally; with commitment of the brand to the environment approaches swayed the product purchase for 45% of consumers.